How to advocate for your needs in the current UK hiring market

The current UK recruitment landscape is marked by cautious hiring practices, extended decision-making processes, and heightened candidate expectations. As job seekers navigate this complex environment, advocating for personal needs and preferences has become essential.

This article provides strategies to help candidates effectively communicate their requirements throughout the hiring process.

1. Ask for transparency early

Did you know that around 50% of job adverts don’t include salary details? That doesn’t mean you can’t ask. In fact, you should. If an employer isn’t open and transparent from the start, it can create doubt, and that’s not the best foundation for a new working relationship.

When speaking with potential employers, don’t hesitate to ask about:

• Salary and bonus structure
• Benefits (healthcare, pensions, flexible working)
• Career progression opportunities
• How performance is measured and rewarded

Asking these questions early shows you’re serious about your career, and it helps avoid misunderstandings down the line. If an employer is vague or avoids answering, that might be a red flag. A good employer will welcome open conversations and be clear about what they offer.

Action steps:

• Before an interview, make a list of what matters most to you (e.g. salary, flexibility, development)
• During the interview, ask direct but respectful questions
• After the interview, follow up on any areas where you didn’t get a clear answer

You’re not just being interviewed; you’re interviewing them too. Transparency is a two-way street, and a great employer will value your confidence and the clarity you bring to the conversation.

2. Emphasise flexibility and work-life balance

With 71% of candidates saying that flexible working is a key factor when considering a new role, it’s clear that flexibility has moved from a “nice to have” to a non-negotiable for many. Whether it’s remote working, staggered shifts, compressed hours, or hybrid options, these arrangements are no longer just perks, they’re essential to how people want to live and work.

For many candidates, flexibility now ranks as highly as salary when deciding whether to accept a job offer. It plays a major role in work-life balance, reducing burnout, and increasing long-term job satisfaction.

The good news? Employers are listening. But to make sure your needs are met, you need to be upfront and confident about what works best for you.

Action steps:

• Be clear from the outset and don’t be afraid to share your preferred working pattern during interviews. It shows self-awareness and professionalism.
• Support your ask with evidence. Give examples of how flexible working has helped you stay productive, engaged, or improved your wellbeing in previous roles.
• Reassure the employer by demonstrating how you’ll still meet (or exceed) performance expectations while working in a way that suits you.
• Know your deal-breakers and understand where you can be flexible and where you can’t, so you can assess whether the role truly fits your lifestyle.

Flexibility is no longer a benefit reserved for a lucky few. It’s a standard many employers are willing to meet, but only if you’re clear about what you need.

3. Highlight skills and continuous learning

With a shortfall of 2.5 million highly-skilled workers in the UK, employers are shifting focus. More than ever, they’re looking for candidates who bring transferable skills, adaptability, and a willingness to learn, sometimes even more than formal qualifications.

This is your opportunity to stand out.

Whether you’re changing industries, re-entering the workforce, or looking to progress your career, highlighting your soft skills, like communication, problem-solving, and teamwork, can be just as valuable as technical experience. Even more importantly, showing that you’re proactive about developing yourself signals that you’re future-ready.

Action steps:

• Tailor your CV and interview answers to spotlight the skills that matter most for the role, even if they were gained in a different sector.
• Mention any current or recent learning. This could be courses, certifications, webinars, or even self-directed study.
• Share examples of how you’ve successfully adapted to new systems, technologies, or responsibilities in past roles.
• Show curiosity and initiative. Talk about what you’re doing to stay sharp and up to date in your field.

In a fast-changing job market, your mindset and adaptability can be just as valuable as your experience. Show employers you’re not just ready for the role, you’re ready for what’s next.

4. Seek employers with strong EVPs

In today's competitive job market, a company's EVP has become a critical factor for job seekers. A compelling EVP not only reflects an organisation's commitment to employee well-being and development but also signals a positive workplace culture and clear growth opportunities.

Choosing an employer with a strong EVP can make a big difference to your experience at work. Companies that invest in their EVP see 69% lower employee turnover and a 29% increase in new hire commitment, which means their people are happier, more engaged, and more likely to stay long-term. When you feel valued, supported, and see clear benefits in your role, you’re far more likely to succeed and grow. That’s why understanding a company’s EVP should be a key part of your decision-making process when exploring new opportunities.

Action steps:

• Before applying, delve into the company's mission statements, values, and culture. Look for information on their official website, social media channels, and employee reviews on platforms like Glassdoor.
• Don't hesitate to ask interviewers about the company's EVP. Questions can include inquiries about professional development opportunities, work-life balance initiatives, and recognition programs.
• Reflect on how the company's values and offerings align with your own career aspirations and personal values. Consider whether the organisation supports continuous learning, offers flexibility, and fosters an inclusive environment.

By actively evaluating a company's EVP, you position yourself to choose an employer that aligns with your professional goals and personal values, leading to greater job satisfaction and career success.

5. Be proactive in the application process

The competition for jobs is rising sharply. As of November 2024, on average, employers receive 48.7 applications per role, a staggering 286% increase from the previous year. In this crowded landscape, simply submitting your CV isn’t enough. Being proactive can set you apart and show employers that you’re genuinely engaged and motivated.

Proactivity signals professionalism, enthusiasm, and initiative; qualities that employers look for from day one. Regardless of the type of role you are applying for, your ability to go the extra mile during the hiring process could be what gets you noticed.

Action steps:

• Tailor everything. Don’t use a one-size-fits-all CV. Align your experience, skills, and achievements to the specific role and company. Make sure your cover letter speaks directly to what they’re looking for.
• Follow up with purpose. A polite, well-timed follow-up (around 5–7 days after applying) can reaffirm your interest and keep your name top of mind. It shows you're serious without being pushy.
• Get visible online. Engage with potential employers and recruiters on platforms like LinkedIn. Comment on their posts, share relevant industry news, and make sure your profile is up to date.
• Reach out directly. If appropriate, connect with the hiring manager or internal recruiter to express your interest and ask a thoughtful question about the role or company.
• Stay organised by keeping a simple tracker of the jobs you’ve applied to, who you’ve followed up with, and any next steps. Proactivity is most effective when it’s consistent.

In a highly competitive job market, it’s not always the most experienced candidate who gets hired, it’s often the one who’s most engaged. Show employers that you’re invested in the opportunity, and you’ll greatly increase your chances of landing the role.

Advocating for your needs in the current UK job market requires proactive engagement. By clearly communicating your expectations and demonstrating adaptability, you can navigate the hiring process more effectively and secure a role that aligns with your professional aspirations.

Looking for support in finding the right role? We’re here to help.

At Henderson Scott, we work with employers across the UK who value transparency, flexibility, and employee development, because we believe candidates should never have to settle.

Our team is here to support you every step of the way, get in touch with us today or explore our latest job opportunities.